Amanda Mazza Real Estate
Amanda Mazza Real Estate
As part of Amanda Mazza’s rebrand, I led her brand positioning and social media strategy to ensure her digital presence matched the authority she brings offline.
social media strategy
Project Overview
I began with brand development and messaging refinement, followed by a full social audit and SWOT analysis to uncover gaps and opportunities.
From there, I built a strategy aligned to her business goals, supported by competitor research, platform-specific content creation, structured content planning, and ongoing performance reporting.
The Results
The impact was immediate: in the first month alone, Instagram visibility increased by 81%, engagement rose over 300%, and followers grew by 48%—driven by intentional strategy, not guesswork.